The Google Way: Do One Thing Really, Really Well

Focusing on being the best at one thing when your competitors are offering an array of products and services can give you major industry FOMO. But, as any great business owner knows, you have to focus on doing one thing really well before you can start to diversify your revenue streams. This, my friends, is “The Google Way,” meaning you need to do one thing and do it well in order for your business to be successful. 

 

In this episode of the IFundWomen Show, Karen Cahn talks to Shauntavia Ward, Founder of Elemint Skin, as she stands her ground on being THE destination for facials in Austin, TX. Why? Shauntavia is an expert in clean facial wellness, has years of domain expertise and training, and is not willing to weave in other “spa services” that could dilute her brand. Shauntavia entered the episode wanting to expand her brick and mortar, and leaves with an entirely new and lucrative business idea.

 

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